Marie Kondo sparks joy in millions who have decluttered and organized their homes. In her recent Netflix series, Kondo teaches her clients how to let go of possessions they do not need and to keep items that spark their joy. Kondo’s appeal goes far beyond the minimalist movement that seems more suited to spartan men than the average person.
Instead of only getting rid of items, Kondo teaches people to manage possessions. She shows them how to order their clothing, dishes, and
And the effect seems to be pervasive. San Francisco thrift stores have had to limit donations largely due to people minimizing their households. Netflix hosts not only a documentary on minimalism but also a whole season of Marie Kondo doing what she does best.
So why are Marie Kondo and minimalism so popular? Why do so many people feel oppressed by their households and need the freedom that comes by tidying up?